January 17, 2022
Code8 Beauty 2021 Recap: Our Best Moments
2021 was a big year for Code8
Yes, there were lockdown restrictions for the first half of the year but as the world slowly opened back up, the Code8 team were ready to take 2021 by storm. That meant doing what we do best: creating cool collaborations, launching innovative products, opening retail outlets, having festive fun, and rejoicing the return of our much-loved bespoke lipstick service. Last year is one we’ll remember fondly because against the odds, we laughed, we celebrated, and we Instagrammed. Here are some of our best moments from the past 12 months.
Code8’s 3rd birthday, Covent Garden Apple Market
Roll up, roll up! What better way to officially celebrate our third birthday than with a circus-themed pop-up stall? The Code8 circus came to town in December, offering visitors the chance to take part in a beauty quiz, win amazing makeup prizes and enjoy uplifting party vibes - at last! Positioned outside Covent Garden’s Apple Market, our cirque de maquillage certainly drew the crowds. Christmas came early as the popcorn was popping, the excitement was palpable, and samples of our Radiate Beauty Balm were given out to lucky winners all day long. We’re looking forward to our fourth birthday party already. We might just start planning it now…
Code8 X H Beauty, Milton Keynes
Described as a beauty playground, H Beauty’s Milton Keynes destination is where people come to discover some of the world’s most exciting new brands. In November, Code8 was the main attraction, hosting an exclusive one-to-one masterclass for customers looking to get ready for the party season. Code8’s globally renowned makeup artist Sasha was on hand to help visitors take their look from day into night and get ready for some festive fun. She certainly didn’t disappoint, with lots of practical top tips on how to create sparkly, glam looks to suit every party. If you missed the masterclass, don’t fret. There will be more makeup masterclasses coming your way throughout in 2022, helping you perfect your spring, summer, autumn and winter looks. Plus, the Code8 interactive play table is a permanent fixture at H Beauty Milton Keynes. So head down there to experiment with your style and get the latest tips on makeup trends for this year and beyond.
Code8 pop-up in Fenwick, Newcastle
Code8 is renowned for its high-performance, long-lasting formulas. But that doesn’t mean everything we do stays put. This is perfectly illustrated through our love of a pop-up shop. Last year, in the lead-up to the festive season, we set up shop in Fenwick’s flagship store in Newcastle, helping customers find their new beauty besties. With brand ambassadors on hand to offer expert advice, the pop-up gave customers an opportunity to take a break from online browsing and get sniffing, swatching and smoothing IRL. Among the products on offer were the Lip Surrealist duos – matching lip liners and lipsticks designed to amplify and define your lips. The perfect gift for loved ones (or for a spot of self-gifting), Christmas started early at Fenwick’s.
Watch this space for more pop-ups coming to a town near you in 2022.
Code8’s flagship store opens after lockdown, Burlington Arcade, Mayfair
Never ones to be left pouting by coronavirus restrictions, there were smiles all round the Code8 team on 12th April 2021. Why? This was the day Code8’s flagship store in London’s iconic Burlington Arcade officially reopened its doors after months of lockdown and we could welcome our (equally happy) customers back through our doors again. As we all discovered the pleasures of physical shopping once more – along with a few joyous trips to hairdressers, pubs, restaurants and gyms for good measure – eager Code8 customers were not left disappointed. With exclusive in-store offers and gorgeous giveaways up for grabs, it was the perfect way to say: ‘We missed you. Welcome back!’ Discover your route to effortless make-up shopping and pop intoCode8’s flagship Mayfair store next time you’re in London.
Bespoke Lipstick Service: Back in action
With the Code8 flagship store open for business in April, our innovativeColour ID Lab was also welcoming customers once again. Our Colour Maestros were keen to start creating bespoke lipsticks and our customers were just as keen to get involved.Not yet familiar with the Colour ID Lab? Let us fill you in…Tapping into the Code8 philosophy that ‘less is more’, the Colour ID Lab helps you find your perfect lipstick colour, one that no one else is wearing. But there’s more to lipstick than just the shade (although that is very important), there’s also the texture and finish to think about. At Code8’s Colour ID Lab, you get your pick of all three. Because the perfect lipstick is the only lipstick you’ll ever really need.
Find out more and book your own colour analysis and perfect lipstick colour creation today.
Product launch: Lip Surrealist with Alexa Chung
Choosing fashion designer Alexa Chung as Code8’s first ever brand ambassador back in 2020 was a no-brainer. She perfectly personifies the Code8 mantra of effortless beauty, curated for you and shares our belief that makeup should be effortless, uncomplicated and multi-functional. So, launching theLip Surrealist Lip Liner and Lipstick range in collaboration with Alexa made perfect sense, too. The combination of an ultra-long wearing lip liner pencil and super comfortable matte lipstick creates a foolproof, waterproof lip enhancement that won’t smudge or feather for up to four hours. Customers and influencers alike have been raving about ourLip Surrealist Lip Liners for some time. Isn’t it time you found out what all the fuss is about?
So, with 2021 wrapped up, 2022 promises to deliver just as much (if not more) of the Code8 love. Stay tuned to find out what’s to come (both in-store and online) over the coming 12 months.