Beauty brains - Lisa Armstrong
On lipsticks (and more) that do double duty.
"From Gucci to Mars, beauty brands are falling over themselves to launch increasingly sophisticated lipsticks. We shouldn’t be surprised. Bright-red lips punched way above their weight in the Second World War, morale-wise. Even the male and middle-aged politicians of the time realised how crucial it was for the nation’s uplift, and held firm against rationing it.
So now, when the fashion retail landscape is looking increasingly rocky, its is to lipstick that brands once more turn to bring in some revenue. The variety of shades and textures right now is dazzling. Code8-a niche British brand that is a bit like Glossier for grown-ups - has a matt formulation that is so creamy it will convert even the most matt-resistant wearers.
For £75, it will custom-blend your perfect shade in a refillable tube, bit if you’re looking for a budget pick-me-up, I recommend its crayon range. 5secs Express Lip & Cheek Colour is a line of three lip-balm crayons that supply intense hydration with amazingly long-lasting hints of sheer colour.
Multi-use products are going to be big in 2020. The not entirely promising-sounding Brazilian Bum Bum Cream is fast becoming a cult product - use it on your face, hands and feed for instant moisture. Lucas’ Papaw an Aussie classic, is a less-expensive alternative to Elizabeth Arden’s superlative Eight Hour Cream, which is so good for nails, lips, lashes, brows and elbows, while Kure Bazaar’s Rose Lip & Nail balm can even also be used a highlighter. They is the year of streamlining not cluttering."
by Lisa Armstrong