Questions answered by our Code8 Colour Maestro Juan Lopez Alvarez:
1. The cost of the entire process?
To create your own bespoke lipstick, our colour maestro will go through a colour consultation with the customer first determining natural harmonies, undertones, lifestyle and personal preferences. Then colour is mixed from 10 base primary shades to get the desired shade. Once it is tried on by the customer and she is happy, a bigger quantity of pigment is mixed, then melted for 15 to 20 minutes depending on the formula and set in a freezing and demoulding station in our Colour ID Lab semi-automated machine.
The cost of creating a full colour bullet from scratch is 75 pounds, and a refill or additional bullet costs 35.
2. Why should brides opt to do this?
We all know too well that most of us have too many lipstick shades we never wear; whether they were purchased on a whim, or you bought the closest shade to what you were looking for but it still wasn’t exactly right. Enter the Colour ID Lab by Code8 where personalisation of colour will allow you to truly find your perfect one of a kind shade and get maximum wear out of your bespoke lipstick colour. It is also a special experience to share with the mother of the bride, the maid of honour or your best friends. Each personalised lipstick comes in a special box with a note of date it was created on, and what primary colours were used, you also get to name it.
3. How many colour ways do they have to choose from?
To facilitate finding your colour, our colour maestro will show you a guide of 6 shades per colour family to help find the intensity or the tone that is closest to what you have in mind, he or she will then mix the most perfect shade from that starting point. Or if you leave it completely to the experts, the Colour Maestro will create something based on your own colour consultation.
Questions answered by Code8 Makeup artist Kristina Vidic:
1. What lip colours would you say work best on the different skin tones?
We always have to make sure the colour of lipstick works well with the full make up look and wedding dress. We also consider the colour of the wedding bouquet when choosing the colour of lipstick.
Fair to Light Skin Tones: Playing with pretty pastels or baby pink shades works well when it comes to fair to light skin. Neutral, brown, and pale lip colours can look washed out in photographs, so choose a lipstick that is one or two shades brighter than what you would normally wear. Try Colour Brilliance in The Met or Wanderlust.
Medium to Tan Skin Tones: Cooler, mid-tone ranges are great for medium or tan skin tones. Try to avoid anything too much lighter than your natural skin tone, to avoid looking washed out especially when photographed under bright lighting. Look for pinks with brown caramelized bases - mauve , or you can always go a bit more daring with warm coral-like tones if you usually prefer brighter shades. Try 5secs Express Lip and Cheek Colour in Miss Saigon, Matte Velour Lipstick in Lima or Colour Brilliance in Cappadocia or Spiaggia Rosa.
Dark to Deep Skin Tones: Berries and rich rose pinks will work beautifully on deeper skin tones. Choose the tones of pinks that would be in the same color family as your usual blush. Also vibrant, punchy hues brings radiance on the dark skin. If you wear dark lipstick, use that as the base, and apply a brighter colour on top to give the colour a lift. Try 5secs Express Lip and Cheek Colour in Miss Saigon, Matte Velour Lipstick - Lost in Translation.
2. What colour/finish would you recommend for brides?
It always comes down to personal preference but matte lipstick will be long-lasting and kiss-proof at the altar. However, lips need to be carefully prepped in advance, exfoliated and moisturised the night before the big day in order to stay moist and smooth.
If you are looking for something more on the subtle side use cream textures. It will add extra freshness to the whole look. This kind of formula will keep your lips looking their best throughout the day.
When it comes to choosing the make up look for your wedding, one of the most important things is to feel comfortable and confident. On the big day nerves and excitement are on high alert and it is very important the bride feels the best of herself.
It also comes to personality. If you love emphasizing your eyes in general, you are more likely to feel more comfortable keeping the same look. When making up your eyes, keep the darker shade of eyeshadow closer to the lash line to avoid an overdone or over the top look, with the option of adding a few individual lashes for the eyes to appear bigger and more open. The key is defining and widening the gaze without feeling overdone. Try: Iconoclast Eye Palette in Lustrous Corduroy or Burnt Sienna.
There's no doubt that red is seen as a special occasion colour, and some brides do opt for bold colour on their big day. However, make sure it is really a part of your personality and not just an exceptional look you wouldn’t normally go for, before you decide on it. You will be eating and drinking, extra care and touch-ups of red will be needed during the day in order for red lips to look perfect. Try: Matte Velour Lipstick in Opera or Pop Art
Of course, there is a time and a place for everything and that includes choosing your bridal makeup look. When getting married on hotter days or places go for something fresh and airy, lighter sun-kissed looks with peachy - pink hued lipsticks will be more impactful than strong eyes or lips.
3. Brides doing their own makeup on the day - what would you recommend using to keep their lipstick in place all day? Do the lipsticks have good staying power?
Code8’s Matte Velour lipstick formula certainly is long-wearing while keeping the lips soft and velvety thanks to Squalene an ingredient found naturally in the layers of the skin to retain moisture.
To achieve long-lasting transfer-free lips, apply a thin layer of matte lipstick and blot lips through a sheet of tissue, reapply lipstick and blot it again. The process can be reapplied a few times and it helps to seal the product to the lips, achieving more of a matte stain and smudge-proof kissable looking lips.
If your preference is to go for a glossy or creamy texture, dust some translucent powder on top of your colour through tissue and add another thin layer, so it holds better. It creates a satin finish lipstick which is the most flattering formula to keep your lips looking their best and will wear off in the most even and natural way. Stay away from glossy finishes to avoid unnecessary smudge accidents.