New Autumn Colours
Rediscover the elegance of our classic creamy lipsticks. Brand new universally flattering shades, purposefully designed to suit all skin tones.
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New Autumn Shades
Even more colours just launched within our bestselling creamy range. Infused with a blend of waxes to smooth with brilliance and shine.
The Colour ID Lab
An industry first in personalised beauty. A cutting-edge lipstick making technology at our flagship store.
Radiate Beauty Balm
£43.00
Seamless Cover Concealer
£29.00
Iconoclast Eyeshadow
£45.00
Blush Palette
£36.00
Our Story
Leveraging revolutionary knead technology and
thoroughly researched formulas to deliver
expert finishes with a strong colour pay-off.
"...this criminally underrated BB cream is light (almost gel-like) yet well pigmented. For that glass-skin gleam, this is the one to go for."
"...for that luminous, just-had-a-facial effect, nothing comes closer than this under-the-radar gem."
"...YES, I will recommend this as I have never used a product like it. I will be forever replenishing."
"...we are talking bold pigments and silky textures, the ideal eyeshadow palette for any makeup addict."
