7 Best
Face Serums

A face serum is arguably the most important step of your skincare routine, and one product that will make the biggest difference to your complexion. Serums are basically a made up of potent ingredients jam-packed into a lightweight formula that is delivered deep into the dermis to deliver real results. Intrigued? We’ve scouted the skincare shelves to find the best serums to fit all your skin needs.—your strenuous search to uncover high-quality and high performing serum ends here.

Best for city living.

SkinCeuticals C E Ferulic 

The perfect serum for city dwellers, it features a powerful combination of antioxidants including ferulic acid and vitamins C and E to improve the skin's ability to protect against environmental damage caused by free radicals. Contains 15% Pure Vitamin C (L-Ascorbic Acid) to brighten your complexion and reduce the visible signs of ageing.

Best for on a budget.

The Ordinary Niacinamide 10% + Zinc 1%

Fuss-free skincare brand The Ordinary delivers a potent serum with efficacious and blemish-battling ingredients (Niacinamide and Zinc), all wrapped up in an incredibly small price tag.  Featuring high concentrations of Niacinamide 10% + Zinc 1%, it minimises the appearance of pores by controlling sebum production and diminishing blemish-causing bacteria. Get that clear, calm and collected complexion.

Best for hydration.

Jordan Samuel Hydrate Facial Serum

This former professional ballet dancer founded his eponymous skincare range with an aim to calm complexions. This serum is enriched with soothing botanicals and hydrating humectants to treat your dehydrated skin. A weightless serum packed with moisturising ingredients, including sodium hyaluronate, tamarind extract and a blend of aloe leaf and cucumber extract for healthy, hydrated and smooth skin.

Best for sensitive skin.

Shani Darden Texture Reform

Shani Darden is the celebrity facialist responsible for the glowing complexions of Emily Ratajkowski, Rosie Huntington-Whiteley, Jessica Alba and Chrissy Teigen. Her Texture Reform serum is an all-in-one solution to deliver the youth-boosting benefits of retinol without skin irritation. The formula contains a mild retinol (to improve skin texture), lactic acid (to exfoliate), niacinamide (to minimise pores) and aloe vera (to soothe skin). Perfect for those with sensitive skin that want to address texture, blemishes and redness—without aggravating the skin. Use it nightly to achieve a more lustrous and radiant appearance.

Best for all-rounded results. 

Vintner's Daughter Active Botanical Serum

A potent mix of active organic botanicals to deliver multi-correctional results for all skin types, this cult favourite addresses a multitude of skin needs/concerns from nourishing, regenerating, balancing, protecting to anti-inflammatory. Contains 22 of the world's most nutrient-rich ingredients that penetrate and absorb deeply into the skin to unveil a healthier, more resilient, and radiant complexion. 

Best for boosting your skin barrier.

Zelens Power D Treatment Drops

'Power D' is a highly concentrated, vitamin-rich treatment serum. It functions as a 'top coat' for your skin to keep the 'good stuff' in and lock the 'bad stuff' out. Vitamin D boosts the skin’s natural barrier function by replenishing lipids to keep blemishes at bay and protecting against environmental stressors. The inclusion of Hyaluronic Acid enhances cellular regeneration and repair, as well as improving skin's elasticity and hydration. 

Best for exfoliation.

Herbivore Botanicals Prism Exfoliating Glow Serum 12%

An all-natural cocktail of plant-derived acids to provide tangible results: achieve a smooth, plumped and glowing complexion. With 12% AHA + 3% BHA, this exfoliating serum targets both the surface and the underneath skin layers, removing dead skin cells and clearing up pores (to reduce blackheads and breakouts).