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7 Best
Face Serums

Woman Wearing Face Serum

A face serum is arguably the most important step of your skincare routine, and one product that will make the biggest difference to your complexion. Serums are basically a made up of potent ingredients jam-packed into a lightweight formula that is delivered deep into the dermis to deliver real results. Intrigued? We’ve scouted the skincare shelves to find the best face serums to fit all your skin needs, your strenuous search to uncover high-quality and high performing serum ends here.

Best face serum for city living

SkinCeuticals C E Ferulic 

The best face serum for city dwellers, it features a powerful combination of antioxidants including ferulic acid and vitamins C and E to improve the skin's ability to protect against environmental damage caused by free radicals. Contains 15% Pure Vitamin C (L-Ascorbic Acid) to brighten your complexion and reduce the visible signs of ageing.

Best face serum for on a budget

The Ordinary Niacinamide 10% + Zinc 1%

Our choice of the best face serum on a budget is this little miracle from The Ordinary . Fuss-free skincare brand The Ordinary delivers a potent serum with efficacious and blemish-battling ingredients (Niacinamide and Zinc), all wrapped up in an incredibly small price tag.  Featuring high concentrations of Niacinamide 10% + Zinc 1%, it minimises the appearance of pores by controlling sebum production and diminishing blemish-causing bacteria. Get that clear, calm and collected complexion you've always wished for.

Best face serum for hydration

Jordan Samuel Hydrate Facial Serum

This former professional ballet dancer founded his eponymous skincare range with an aim to calm complexions. This face serum is enriched with soothing botanicals and hydrating humectants to treat your dehydrated skin. A weightless serum packed with moisturising ingredients, including sodium hyaluronate, tamarind extract and a blend of aloe leaf and cucumber extract for healthy, hydrated and smooth skin.

Best face serum for sensitive skin

Shani Darden Texture Reform

Shani Darden is the celebrity facialist responsible for the glowing complexions of Emily Ratajkowski, Rosie Huntington-Whiteley, Jessica Alba and Chrissy Teigen. Her Texture Reform face serum is an all-in-one solution to deliver the youth-boosting benefits of retinol without skin irritation. The formula contains a mild retinol (to improve skin texture), lactic acid (to exfoliate), niacinamide (to minimise pores) and aloe vera (to soothe skin). Perfect for those with sensitive skin that want to address texture, blemishes and redness—without aggravating the skin. Use this face serum nightly to achieve a more lustrous and radiant appearance.

Best face serum for all-rounded results

Vintner's Daughter Active Botanical Serum

Our choice of the best face serum for all-rounded results is Vinter's Daughter Active Botanical Serum. A potent mix of active organic botanicals to deliver multi-correctional results for all skin types, this cult favourite addresses a multitude of skin needs/concerns from nourishing, regenerating, balancing, protecting to anti-inflammatory. Contains 22 of the world's most nutrient-rich ingredients that penetrate and absorb deeply into the skin to unveil a healthier, more resilient, and radiant complexion. 

Best face serum for boosting your skin barrier

Zelens Power D Treatment Drops

'Power D' is a highly concentrated, vitamin-rich treatment serum. It functions as a 'top coat' for your skin to keep the 'good stuff' in and lock the 'bad stuff' out. Vitamin D boosts the skin’s natural barrier function by replenishing lipids to keep blemishes at bay and protecting against environmental stressors. The inclusion of Hyaluronic Acid enhances cellular regeneration and repair, as well as improving skin's elasticity and hydration. 

Best face serum for exfoliation

Herbivore Botanicals Prism Exfoliating Glow Serum 12%

The best face serum for exfoliation in our opinion is Herbivore's PRISM Exfoliation Glow Serum (12%). An all-natural cocktail of plant-derived acids to provide tangible results: achieve a smooth, plumped and glowing complexion. With 12% AHA + 3% BHA, this exfoliating serum targets both the surface and the underneath skin layers, removing dead skin cells and clearing up pores (to reduce blackheads and breakouts).

We hope this has helped you on your quest to finding the best face serum for your skin. Remember, your glow comes from the inside, so taking care of yourself from both the inside and outside is vital to feeling your very best!