The style evolution of Alexa Chung

Alexa Chung has flourished over the years from a model to an all-around style and business mogul. She’s now also a bestselling writer, editor and TV presenter.

She’s collaborated with renowned fashion houses and now has her own label, Alexa Chung. She even has a Mulberry bag named after her: that’s the ultimate achievement in the fashion world!

At Code8, we love strong, passionate and driven style icons, which is why we’re proud to have Alexa Chung as our Brand Ambassador once again.

Alexa has been with us since May 2020, and we’re pleased to announce that one of her latest duties is to help us launch our incredible new Lip Surrealist Lip Liners! These stunning soft liners, which come in 3 colours to complement all skin tones, are all named after famous Surrealist artists and were inspired by this game-changing movement. 

Who better to promote these unique products than a modern-day game-changer, Alexa Chung? We’re proud to have her as our Ambassador and to have her help launch this amazing range of liners.

Keep reading, and we’ll explore how Alexa’s style has changed over the years and how she went from a model in the 1990s to a global style icon and entrepreneur. 


Since the start of her career, Alexa has been obsessed with 90s style, but she’s always made it her own and turned ordinary looks into something magical. 

In the 1990s, when her career took off, Alexa focused on casual jeans and funky prints, when she wasn’t on the catwalk wearing the latest high-end designs. 

As her career took off in the early 2000s, she experimented with some bold looks, such as her iconic pink Luella prom dress and quirky Future Classics ensemble.  

In 2010 Alexa embraced the unusual in a unique take on a tuxedo from Phillip Lim. She was also known for championing British brands such as Burberry and Mulberry, who named their now-classic bag Alexa in her honour in that same year. 

Then in 2015, Alexa became known for her relaxed and funky style. Around that time, she was part of the revival of dungarees as she was regularly pictured rocking them in unusual and unique outfits. 

Today, Alexa is still renowned for her inventive, relaxed style and unique flair for creating transfixing looks from seemingly commonplace components. 

Her name is now a byword for comfortable style and using wardrobe staples to transform every outfit. Alexa is so respected that she designed collections for a variety of respected fashion houses, including the British country chic institution Barbour and fashion icon Mulberry. 



Makeup for me is about accentuating your features rather than masking or reinventing them and that’s why I love the campaign imagery so much. It’s serious makeup for people who don’t take makeup too seriously.



In creating her inventive outfits and transforming even the most ordinary outfit into something unforgettable, Alexa takes inspiration from various sources. 

One of these influences is the Surrealist movement, which originated in the 1920s in the artistic community, with many painters embracing this unique style.

Influenced by Freud and other psychoanalysts, the movement embraced bold motifs that are representative of vivid dreamscapes. 

Over the years, the movement has been adopted by leading fashion designers. Many prints embrace motifs from Dalí and other surrealist painters, and some adapt them to create unique looks. 

Many famous surrealist artists, including Dalí and Frida Kahlo, are now fashion icons, and their memorable portraits are emblazoned across t-shirts, jumpers, dresses and more. 

The surrealism movement has now influenced the world of cosmetics thanks to Code8’s new Lip Surrealist Lip Liner range. 

Our new lip liner range is inspired by the surrealist movement and its dedication to embracing beauty in the unconventional and unique. 

Our liners are a tribute to the visions of key proponents of the movements such as Salvador Dalí, Frida Kahlo and Pablo Picasso, and the stunning portraits of women they painted. 

These artists rallied against conventional beauty and painted faces that represented intelligence and true feminine strength. 

Our lip liners aim to give every woman the chance to showcase her inner beauty and strength. The products themselves are stunning and long-lasting, and they’re encased in gorgeous, surrealist-inspired packaging designed by Australian Artist Jessica Yolande Kaye. From the packaging to the product itself, every aspect of our new Lip Surrealist range has been designed to give modern women the confidence they need to be their authentic selves and achieve their goals. 


As Alexa’s career has taken off, she’s learned how to style quirky, relaxed outfits and turn them into beautiful looks that are ideal for formal situations. 

Her makeup has always been flawless and timeless, and she’s a fan of a classic red lip and a practical nude for everyday wear. 

As a fan of spotless lipstick, Alexa knows the value of a reliable lip liner. A quality lip liner blends well with a variety of lipsticks and remains as a barrier to stop the colour from bleeding into your foundation. 

She looks incredible in our Lip Surrealist pencils and can perfectly rock our limited edition lip liner and lipstick duos.

Our Lip Surrealist range is inspired by the surrealist movement’s love of creative motifs and bold styles that step outside of ordinary conventions, which is how Alexa has always styled herself. 

That’s why Alexa is the ideal person to act as a Brand Ambassador for Code8 and support our latest lip liner launch. 

We’re excited to share our lip liners with you, and we hope that you love them as much as we do. Alexa looks amazing in our Lip Surrealist Lip Liners, and you can too. 

Check them out, along with our other lip products, to create the perfect pout. We always love seeing your makeup looks created with our products, so tag us on social media.


If you’re not already following us on social media, find our handles at the bottom of the page to get the latest updates, makeup tips and launches. 

There’ll be much more from Code8 and Alexa in the future, so keep your eyes peeled!